Privacy Policy
This Privacy Policy describes how Amorepacific (Thailand), hereinafter referred to as “Amorepacific” or “we”, collects, uses, and discloses personal data that we receive from users of our services both online and in stores. Please read this Policy to understand the following:
- What is covered by our Privacy Policy
- What personal data we collect
- How we use your personal data
- How we disclose and share your personal data
- Transfer of personal data
- How we protect your personal data
- Your choices and rights
- Contact us
- Changes to this Policy
1. What is covered by our Privacy Policy
This Privacy Policy covers “personal data” that Amorepacific receives from you through Sulwhasoo Line websites, stores, and activities. The term “personal data” herein means any information relating to a person which enables the identification of such person, whether directly or
indirectly.
This Privacy Policy does not cover personal data that you provide on other websites, even if we communicate with you through such websites. For example, if you share your information through Facebook, Twitter, or YouTube, such information will be subject to the privacy policy of
those websites and will not be covered by this Privacy Policy.
2. What personal data we collect
The following is the personal data that we collect:
| Activity | Personal Data Collected |
|---|---|
|
Membership registration (required information) |
Name, surname, mobile phone number, date of birth, gender, email address, LINE User ID (if applicable), password (if any) |
|
Membership registration (optional information) |
Address, contact channels, skin condition, occupation |
In addition to the information in the table above, we may automatically collect your personal data when you use or perform any action through the website. Such information includes cookies, IP address, website browsing history, service usage history, and history of unauthorized
use.
We hereby clarify that we do not intend to provide services specifically targeting minors. However, we may occasionally collect and process personal data relating to minors. In such case, we will comply with applicable laws and regulations relating to the processing of personal
data of minors. If you are under 20 years old, you must obtain consent from your legal representative or guardian before using our services and products.
We will retain your personal data for such reasonable period as necessary for the provision of our services, or until you submit a request, and/or until the period prescribed by law.
3. How we use your personal data
Amorepacific will use your personal data to provide product and service information. In addition, we may use your personal data to verify your purchase history. You must register and provide the personal data necessary for the use of our services. We may use your personal data for other purposes to the extent not contrary to any law, including investigating wrongful acts, retaining information with us, and maintaining business records, all within the scope permitted by law.
Marketing and promotional activities
During your use of the services, we may use your information to send you news and information about marketing activities, promotional activities, and recommendations of products and services that are suitable for your needs through the Sulwhasoo website, mobile
application, email, and other communication channels.
If you have agreed to receive such information from us, you have the right to withdraw such consent at any time. You may withdraw your consent to receive information by notifying our sales staff or by
contacting us via email sulwhasoo@th.amorepacific.com
4. How we disclose and share your personal data
To the extent permitted by law, Amorepacific may share your personal data in the following cases
-
For service provision: We may share your personal data with companies that provide services to us, such as postal mailing, email delivery, customer data analysis, marketing facilitation, fraud detection, customer survey operations, and customer service.
-
Online networks, tools, and plug-ins: If you use tools on the website that are provided to you through third parties, information may be collected or shared between Sulwhasoo and such third parties. For example, if you click “Like” on Facebook, Facebook may remember that you
“like” the product and may post the information on Facebook.
-
Other cases: Sulwhasoo may share your personal data to protect the legal rights of the company, our employees, representatives, and affiliated companies; to protect the safety and security of website visitors; to investigate and prevent fraud; or to comply with laws or legal
processes.
Amorepacific may share information that does not identify you, such as information not directly associated with your name, in cases other than those specified above as follows:
-
Aggregate information: We may disclose aggregate information that does not specifically identify any individual to our marketing partners or for use in advertising and promotional activities.
- Behavioral advertising: Third parties may use technology (such as cookies) to collect information about your use of our website and other websites so that they can provide advertisements about products and services that are suitable for your interests. Such advertisements may appear on our website or on other websites.
5. Transfer of personal data
In view of our business operations worldwide, Amorepacific may provide or transfer your personal data to other companies located overseas for the management and/or performance of certain operations or services on our behalf. Personal data that is transferred for storage or processing will remain subject to Amorepacific’s responsibility and measures for the protection of personal data, in accordance with the conditions and rules prescribed by law.
6. How we protect your personal data
(1) When we receive your personal data, we will provide appropriate security measures to prevent the loss of, access to, use of, alteration, correction of, or disclosure of personal data without authority or unlawfully, including reviewing such measures when necessary or when technology changes, in order to ensure appropriate and effective security in accordance with the standards prescribed by law.
(2) In the event that personal data must be provided to another person or juristic person, we will take action to prevent such person from using or disclosing personal data without authority or unlawfully.
(3) We will provide an inspection system for the deletion or destruction of personal data when the retention period has expired, or when such personal data is irrelevant or excessive in relation to the purposes for which it was collected, or as requested by the data subject, or when the data subject has withdrawn consent, unless retention is permitted by law.
(4) We will comply with applicable personal data protection laws, including obligations to notify personal data breaches in accordance with the rules prescribed by law.
7. Your choices and rights
You may make choices and exercise your rights as follows:
| Choices | What you must do |
|---|---|
| Updating or correcting personal data relating to your account |
You may update, correct, unsubscribe from receiving information, or delete your personal data and other settings, including withdrawal of consent, at any time by contacting our sales staff at our points of sale, or by contacting us by email sulwhasoo@th.amorepacific.com Monday to Friday, 09:00 – 18:00, excluding public holidays. |
| Unsubscribing from receiving information, news, or messages via mobile phone, mail, or electronic mail | |
| Deleting your information | |
| Contact us to exercise your rights |
You have the following rights: (1) Right to withdraw consent: You have the right to withdraw your consent to the processing of personal data for which you have given consent to us at any time while your personal data is retained by us. (2) Right of access: You have the right to access your personal data and request that we provide you with a copy of such personal data, including the right to request that we disclose the source of personal data obtained without your consent. (3) Right to rectification: You have the right to request that we correct inaccurate information or complete incomplete information. (4) Right to erasure: You have the right to request that we delete your information on certain grounds. (5) Right to restriction of processing: You have the right to restrict the use of your personal data on certain grounds. (6) Right to data portability: You have the right to transfer your personal data that you have provided to us to another data controller or to yourself on certain grounds. (7) Right to object: You have the right to object to the processing of your personal data on certain grounds. |
8. Contact us
If you have any questions regarding the security of personal data or our operations, or if you wish to access or correct your personal data under Clause 7, you may contact the office of Amorepacific by email
sulwhasoo@th.amorepacific.com
The exercise of your rights in relation to your personal data is subject to limitations under applicable law. We may use appropriate security procedures to verify your identity before processing your request to exercise your rights. If we need or are required to contact you due
to any event relating to your personal data, we may contact you by email, telephone, or mail.
9. Changes to this Policy
We may revise this Policy from time to time. We recommend that you periodically review our Privacy Policy to understand the latest version of our operational policy. We will clearly indicate the effective date of the revised Policy at the end of the Policy each time it is
amended.
Effective in 1 August 2026
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